Freedom of Animals is one of my favorite accessory brands.
Beautiful Handbags, including Clutches, Totes, Cross-Body Purses, Backpacks, and Day Bags for work that transition to night, are some of the staples of the current collection.
The founder, Morgan Bogle, designs her bags with a complete understanding of the modern aesthetic that women desire in a handbag today. Freedom Of Animals has been featured in many contemporary fashion publications, is completely vegan, and is as sustainability sourced as possible.
Morgan uses her social media as a platform to spread awareness about the issues closest to her heart; from Pitbull rescue and adoption, to the anti-Ivory trade movement, to the importance of volunteering for everyone.
See a capture from her Instagram below:
Sustainable Fashion is moving beyond the trend now.
Morgan is such an inspiration to me, because F.O.A. not only fills a much-needed void in the accessories market, but she also uses her place in the spotlight to highlight greater issues. She is an avid animal-rights activist, and donates a part of every purchase to wildlife conservation efforts around the world.
Values such as Morgan's are so important to be highlighted. I hope you enjoy the interview, that they have inspired, below:
Q&A with Morgan Bogle
What is your name, Where were you born/ where do you currently call home, and what is your occupation?
Morgan Bogle. Portland Maine, but I grew up on a sailboat in the Caribbean. I call the East Village, NYC my home. I am the founder of Freedom of Animals
Please describe your company, Freedom Of Animals
Freedom of Animals is a sustainable and cruelty free bag line that is made in the USA. We use the most eco friendly materials that don't harm any people or animals and support a local economy. Additionally we partner with conservation organizations and big retailers to spread the message of the importance of conscious consumption.
What does “Sustainable Fashion" mean to you?
As a designer it means using materials that are post consumer, have low chemical content and are made locally. As a consumer it is being aware of where the products come from, what they are made of and who was impacted during production.
Do you think more local/ sustainable fashion is possible? Totally. There is incredible craftsmanship in the USA and a plethora of sustainable and technologically advanced materials on the market. I am not against supporting communities world wide but having one element of your product being eco friendly is important to me.
What does "green living" mean to you?
Being mindful of our actions. Daily reminders such as recycling and using less energy is always important but bigger picture decisions are even more important and that is being consciously aware of everything that you are consuming from fashion to transportation to food to living arrangements.
How can a green message reach a broader audience??
It will take time but social media, inspiring marketing and coming up against not having much of a choice anymore will start to change peoples perspective.
I truly believe that living an AMAZING, ABUNDANT, FUN, and FASHIONABLE LIFE does not have to be in opposition with living green and sustainably.
...Do you have any tips for like-minded companies/ bloggers/ designers to help better reach the young women and men (teens-twenties) that are the audience for current magazine and television marketing?
I spent a year researching what I could do to be a part of the betterment of the world and I think it is everyone's responsibility to do the same. It is now more available than ever so my suggestion would be to research how we can all be a little bit more mindful on a day to day basis.
The values that designers like Morgan are building around their businesses, are not only necessary for our earth and future generations, but can also inspire beautiful design for fashion-conscious consumers. Please visit the LABELS I LOVE page, featuring FREEDOM OF ANIMALS for more info. Also please be sure to check out Morgan's Instagram and follow the Freedom of Animals website to shop and see updates!
Thank you for reading!