THE TRUTH BEHIND ZERO WASTE: THE GOOD, THE BAD, AND THE PRIVILEGE.

THE TRUTH BEHIND ZERO WASTE: THE GOOD, THE BAD, AND THE PRIVILEGE.

This year, for Earth Month, I decided to experiment with going zero-waste. I began with the simple idea that anyone can do it and, by doing so myself, that I would make the world a "greener" place. Some prominent zero-waste influencers suggest that this is a possibility for all of us, so we should all try. And to some extent, I agreed. I quickly discovered, however, that a complicated set of corporate and institutional structures prevent most people from ever coming close. 

I saw first-hand that waste-free living is nearly impossible if you aren't extremely diligent and privileged with free time to do so in the first place. Is striving for zero-waste on an individual level the best way to use that privilege for the betterment of our planet and society as a whole? Or should we also be demanding governments finally get involved with us? 

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STOP SUCKING!

STOP SUCKING!

Stop mindlessly using single-use plastics already! Seriously, it's driving me insane. According to a report by the WEF and the Ellen MacArthur Foundation, "There could be more plastics than fish in the ocean (by weight) by 2050." This is a worldwide problem. With serious consequences being felt now, lasting last far into the future, we can no longer afford to let our society's plastic-use go unchecked.

We're in 2017 with great affordable alternatives, yet plastic consumption continues to grow. And it's growing fast. “Global plastic production has increased from 2 to 380 metric tons (Mt) annually from 1950 to 2015.” This according to a recent global study by Roland Geyer published in Science Advances. And "half of the total plastics manufactured during this period (3900 Mt), was produced in just the past 13 years.” Our ever-growing addiction to plastic is causing a massive shift in our ocean and terrestrial ecologies but is being widely ignored for convenience and societal norms. Not only is it being ignored, but oftentimes being sold to us as the best way to consume.

Throwaway-plastic use is even being glorified and promoted in modern, celebrity/influencer culture. Many Instagram stars and celebrities take food photos and post shots of themselves with plastic coffee cups, straws, and other forms of single-use plastics on a regular basis. When I see a picture like this, not only am I completely baffled, but I want to cry. These images are the most lucrative form of advertisement in our social-media driven world. People of all ages look to them for inspiration for how to live and behave. So why are there so many plastics being promoted in these shots? Mindless plastic consumption isn't glamorous. On the contrary, it's burying our planet alive and suffocating the Earth's creatures. Big and small.

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